Toki Rau Stop Smoking Services launched its new ‘STINK’ campaign last week aimed at raising awareness of the stop smoking services in Northland in time for the New Year Resolutions and the tobacco excise tax increase on 1 January 2019.


The campaign uses humour to depict everyday situations where ‘comical accidents’ may happen that would evoke an “Awww Stink!” reaction.  Four 30-second videos will be released throughout the 6-month online campaign.  The adverts, filmed by Big Fish Creative in Whangarei, reflect a laid-back style, using local actors to represent everyday Northlanders, in everyday situations that maybe common among our whānau who smoke.


“We wanted to produce something with a nod to Taika Waititi’s humour, that Tai Tokerau whānau could relate to and would raise awareness of our stop smoking services,” says Bridget Rowse, Smokefree Advisor Northland District Health Board.


Toki Rau Stop Smoking Services provide a FREE Northland wide stop smoking service offering face-to-face support which can be provided in an individual, whānau/family or group setting, with eight sites across Tai Tokerau.  Providing FREE nicotine replacement therapy (NRT) to support you on your journey to quit/become smokefree. 


To get help to stop smoking call Toki Rau Stop Smoking Services 0508 TOKI RAU (0508 8651 728).